The Foodie Film Club is an interactive theater experience focused on fine dining.
PROJECT
Design a website that allows users to purchase movie tickets, preview the menu inspired by the feature film, and answer user questions.
TASKS
Concept Development, Branding, User Research, Visual Design, Wireframing, Prototyping
DURATION
2 weeks
PROJECT TYPE
Freelance
LOGO EXPLORATION
The Goal: To develop a logo that reflects the Foodie Film Club's relationship with both the film and the culinary world.
To better understand the client's vision, I started with some logo sketches. The client was drawn to the marquee symbolism so most of my logo iterations focused on this.
DESIGN DEVELOPMENT
FINAL DESIGN
The final logo is a modern interpretation of a classic marquee symbol. The logo design reflects both a vintage and contemporary aesthetic.
DESIGNING FOR THE TARGET USER
The Foodie Film Club's target market are movie enthusiasts, food adventurists, and anyone looking for a new experience.
To attract and appeal to the target audience, the website features dramatic images of the chef's innovative menu. Highlights of the movie experience are also described.
FINAL MOCKUPS
THE VISUAL DESIGN
2F404E
496379
9CCC33
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Website Fonts
Nanum Myeongjo
Montserrat
Logo Fonts
Didot
Montserrat
The palette selected for The Foodie Film Club embodies old world sophistication with a vibrant contemporary twist. Similarly the fonts merge the brand's vintage charm with a modern edge.
REFLECTIONS
Crafting the website entirely through Wix proved to be quite the journey. I found myself adjusting my designs to accommodate the platform's customization constraints, yet the experience was invaluable in deepening my understanding of Wix. Looking ahead, I aspire to collaborate with engineers or learn how to code.
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